We believe that Bikes for Kids is a wonderful cause. 100% of the money raised goes towards the purchase of bikes and helmets. All participants involved in the process are strictly volunteers. Very simply, the more money we raise, the more bikes we are able to give away to the kids! Since 2002, our team at Bikes for Kids has worked to raise funds in order to purchase thousands of new bicycles and helmets that are donated to second and third-grade students in low-income neighborhoods across San Diego County. With the generous participation and support of local corporate and private partners, we ensure that 100% of the funds that are raised go directly toward providing bicycles to students in need. Our co-founder, who grew up asking for a bike for Christmas every year, never to receive one because of his family's limited financial resources, has enthusiastically and successfully grown the organization each year since its inception, bringing together volunteers, donors and organizations such as the San Diego Chargers and the US Military to provide students with not simply the gift of a bicycle, but with the belief in their community's commitment to them and their future growth and success.
After three decades in product development and sustainability with Nike, Michael Bergman launched Red Truck with the mission of rescuing high-quality gear from dusty garages and seeing it live on for another generation of performances and memories. Read more about the Red Truck Story and how your purchase benefits worthy causes on our blog.