Broadhag Races Across America for Cancer Patients

Six straight days of racing. Cyclists and crews working in harmony, and in frustration. Sleep is optional.    The Great American Bicycle Race began in 1982 when John Marino, John Howard, Michael Shermer, and Lon Halderman set out from the Santa Monica Pier in Los Angeles and raced their way to the Empire State Building […]
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F☠️ck Cancer

Imagine the excitement and relief of finishing your first Ironman in the stunning setting of Lake Tahoe. You are slowly walking through the chute, collecting food and hydration, enjoying the overwhelming energy of the crowd and your own sense of accomplishment for finishing this once unthinkable feat. An hour after crossing the line you retrieve […]
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We Are Going to Race our Bikes Today

Last weekend Starla Teddergreen lined up with five of her Hagens Berman Supermint teammates for the Amgen Tour of California. This was a race that she had followed for years, waiting for the day that she would have the opportunity to join the field. But Starla wasn’t supposed to be there in 2018.  She had […]
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Faliero Masi Brings his Craft to California

Masi Bikes celebrated their 90 year anniversary in 2016. Leading up to this milestone, Haro’s Chief Operating Officer Joe Hawk made the trip to Milan, Italy to learn more about the origin of the company. He took with him the author and researcher, Dominic Phipps, who was embarking on a year-long journey to pen the […]
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Shannon Coates – Solo Training for a Team Mission

“I wanted my racing to be about something deeper.”  In 2015, Shannon Coates was forced to step back and evaluate her dedication to triathlon training. The finisher of 13 Ironmans, including two World Championships at Kona, had been placing a tremendous amount of pressure on her own shoulders and focusing heavily on the results. Was […]
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The Key to Selling Gear Online – Good Photos

The Red Truck mission is to save high-quality gear from collecting dust in lonely garages and enable new owners to get out on the road, waves, slopes, golf course….you get the point. But one of the most important and often overlooked steps in the process of selling your gear online is to take good photos. […]
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Sea Otter Classic 2018 – Photo Gallery

The annual Sea Otter Classic is a four-day celebration of cycling. Held at the Laguna Seca Raceway in Monterey, California, the event draws enthusiasts and vendors from around the world and offers cyclist the opportunity to race across many disciplines. The photos and video below offer a quick view of the festival but you can also […]
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Belgian Waffle Ride – Oasis Aid Station Photo Gallery

The Oasis aid station is the last available rest stop for riders of the Belgian Waffle Ride (and the shorter option, the Wafer). Located 122 miles into the race and just before the daunting climb up Double Peak, it is an important place for the cyclists to refuel or take a break. This year the […]
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Rachelle Jorgensen Finds Huge Gains in the Triathlon

Rachelle Jorgensen was a stay-at-home mom in her late thirties when she decided to start training for triathlons in an effort to reduce stress in her life. Very quickly she found out both how competitive she was and how welcoming the tri community was for women. Her first year in the sport, Jorgensen won the […]
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Grit on a Daily Basis

Give me an athlete with grit over one with talent. Why? Because I know first hand how far an athlete with grit is willing to go beyond the athlete who chooses to only go as far as their talent will take them. I learned a valuable lesson in a football game my senior year of […]
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The 2018 Sea Otter Classic

The Sea Otter Classic, recognized as the world’s premier cycling festival, grew out of the simple act of one bike shop owner encouraging his buddies to put on a mountain bike race. They agreed and set off rounding up 350 athletes for the Laguna Seca Challenge on April 6 and 7, 1991. Twenty-seven years later […]
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Kathryn Bertine Continues her Drive for Equality with the Homestretch Foundation

“I would love for people to copy our initiative for equality” states Kathryn Bertine, as she fills me in on the Homestretch Foundation. So let’s dig in and examine what Bertine is doing with this organization and why it is a necessary catalyst in the movement for equality among professional cyclists. As stated on their […]
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Lily Williams Finds Happiness on Two Wheels

The Hagens Berman Supermint Pro Cycling Team received over 100 applications for their 2018 Ambassador Program. The applicants included women from the ages of 12 to 99 and represented all levels of cycling talent. In January, the team introduced the 11 chosen ambassadors who will receive free and discounted team sponsor gear and be matched […]
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Michael Marckx and the Hell of the North County

Michael Marckx hails from a large Belgian family with fun stories about distance running and cycling. His aunt dated Steve Prefontaine for the last five years of his life, he debuted in road racing on the bike and in the marathon at the age of 12 but was upstaged by his two brothers who ran […]
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Chris DeMarchi Leads the Way

Professional cyclist, business owner, product developer, entrepreneur, and team founder. It is safe to say that Chris DeMarchi stays busy and has a large network of friends. A seven-time national champion, DeMarchi has traveled the world for professional races and is a key figure in the Southern California cycling scene. Still, he chuckled with excitement […]
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For Ernst Schilling, With Gratitude – Amber Pierce

I raced with the Austrian-registered UCI Team Vitalogic in 2016, a year that has ranked as a favorite of my career–not because of any personal accomplishments (it was not my best season), but because of the wonderful people on the team. I don’t recall a season in which a team laughed together as much as […]
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Red Truck Partnerships

Building Partnerships with Athletes, Causes and Brands-Relationships counts We are really lucky to have such great partners at Red Truck. Relationships are critical to building trust, connecting authentically and building a communication pipeline that serves the athlete, causes, and brands. The Magnitude of bringing something new and innovative to the market requires consistent research and […]
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Some great thoughts from our Founder

“I have to admit that this is the hardest thing I have ever done”. Michael Bergmann However, I feel stronger than ever that Red Truck is providing a solution for athletes of all levels to connect with each other. The ability to interconnect an ecosystem that is not aligned today by connecting an athlete, their story, their […]
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