The Sea Otter Classic, recognized as the world’s premier cycling festival, grew out of the simple act of one bike shop owner encouraging his buddies to put on a mountain bike race. They agreed and set off rounding up 350 athletes for the Laguna Seca Challenge on April 6 and 7, 1991. Twenty-seven years later the event is now known as the Sea Otter Classic and organizers are expecting over 9,600 athletes and 72,500 fans for the four-day festival held April 19-22 in the beautiful destination spot of Monterey, California. Last year the group expanded into Europe and drew 20,000 visitors to their inaugural event in Girona, Spain.
The Sea Otter Classic offers something for everyone with ten different types of races for amateurs, nine for the professionals, and even four rides specifically for female cyclists. The packed schedule includes events designed specifically for children, live musical entertainment, opportunities to meet cycling stars, and constant racing action.
Vendors have seized the opportunity to interact with athletes and fans at the Sea Otter Classic as earlier this month the group announced that the expo spaces were sold out. Over 500 booths will cover 165,000 square feet of outdoor display space and be filled by more than 900 brands. In a press release issued on April 3, the Sea Otter Classic President and CEO, Frank Yohannan, explained the growth in the expo participation, “Virtually all cycling brands have embraced Sea Otter as a key opportunity to launch new products and interact with consumers,” Yohannan went on to add, “We’re seeing increased expo participation from not only the cycling community but several other outdoor lifestyle categories.”
The Red Truck team is thrilled to be heading to the 2018 Sea Otter Classic for the opportunity to connect with cycling enthusiasts, partner with dynamic brands, and support athletes of all disciplines and levels. We will be located in booth #618 next to VeloNews, between the bike wash and the Danny MacAskill exhibition area. Stop by and say hello if you are taking part in the Sea Otter action!