Eight years ago DeMarchi pulled together cycling buddies Phil Tintsman and Steve Remy and launched the Monster Media Racing Team. As the first-ever national focused cycling team with the primary function of being a marketing agency, that 11-man chapter was based in Southern California and consisted mostly of masters level athletes. Today Monster Media Racing is comprised of eleven chapters spread out across the U.S. and as far as Mexico and Switzerland. The team has acquired over 450 athletes and is able to offer them heavy discounts from the twenty companies that have signed up as partners. DeMarchi is happy with this organic growth, most of it occurring over the past two years, but he has plans to launch a more aggressive campaign in 2019. As stated on the Monster Media Racing website, the team’s mission is “to create the most powerful engaged cycling activist network in the United States with a focus on the cultivation and enjoyment of healthy competitive cycling.” Evidence of the dedication to this objective is witnessed not only in the team’s growth but in their celebration and support of the six cyclists who previously trained with Monster Media Racing and are now on the professional world tour.