The Key to Selling Gear Online – Good Photos

The Red Truck mission is to save high-quality gear from collecting dust in lonely garages and enable new owners to get out on the road, waves, slopes, golf course….you get the point. But one of the most important and often overlooked steps in the process of selling your gear online is to take good photos.

We’ve made a short video (68 seconds!) to help you take better photos because this doesn’t require a lot of effort, but it can make a big difference in the number of buyers your gear attracts and the amount they are willing to pay.


Step One – Select a Well-lit Environment

It is best to photograph your gear outside in the morning, evening, or on a cloudy day because these environments will provide a softer source of sunlight. Photographing the gear under sunny skies at noon will result in harsh shadows.

If you must photograph the gear inside it is best to choose a room with plenty of windows and light colored walls. Whether you are inside or outside, make sure that the gear is evenly lit. Details will be lost when half of a bike is in sunlight and half is in shadow. Avoid using a direct flash because it will produce shadows and glare.

Step Two – Chose a Solid Background

Clutter or distractions in the background of your photos are going to detract from the viewer’s ability to see the gear clearly. For best results, place your gear in front of a light colored wall. When photographing outside, your best option may be a garage door or solid fence.

After capturing one main image where the gear fills the frame, move in and take 3-6 photos of the details. Handlebars? Shifting mechanisms? The grip? Tires? Potential buyers want to see these items up close!

Step Three – Ensure the Gear is in Focus

You don’t need a high-end camera to take the photos of your gear, but you do want to make sure that the gear is in sharp focus. After you’ve taken a couple photos, zoom in on the images and ensure that letters and numbers are legible.