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Stories

July 3, 2018

JEN LUEBKE DOESN’T LOOK BACK

“If I didn’t have people to ride with, I would be doing another sport.” Jen Luebke grew up in Missoula, MT and got her start as a swimmer and volleyball player in high school. During her senior year, […]
July 3, 2018

Broadhag Races Across America for Cancer Patients

Six straight days of racing. Cyclists and crews working in harmony, and in frustration. Sleep is optional. The Great American Bicycle Race began in 1982 when John Marino, John Howard, Michael Shermer, and Lon Halderman set out from […]
May 31, 2018

F☠️ck Cancer

Imagine the excitement and relief of finishing your first Ironman in the stunning setting of Lake Tahoe. You are slowly walking through the chute, collecting food and hydration, enjoying the overwhelming energy of the crowd and your own […]
May 25, 2018

We Are Going to Race our Bikes Today

Last weekend Starla Teddergreen lined up with five of her Hagens Berman Supermint teammates for the Amgen Tour of California. This was a race that she had followed for years, waiting for the day that she would have […]
May 21, 2018

Faliero Masi Brings his Craft to California

Masi Bikes celebrated their 90 year anniversary in 2016. Leading up to this milestone, Haro’s Chief Operating Officer Joe Hawk made the trip to Milan, Italy to learn more about the origin of the company. He took with […]
May 15, 2018

Shannon Coates – Solo Training for a Team Mission

“I wanted my racing to be about something deeper.”  In 2015, Shannon Coates was forced to step back and evaluate her dedication to triathlon training. The finisher of 13 Ironmans, including two World Championships at Kona, had been […]
May 6, 2018

The Key to Selling Gear Online – Good Photos

The Red Truck mission is to save high-quality gear from collecting dust in lonely garages and enable new owners to get out on the road, waves, slopes, golf course….you get the point. But one of the most important […]
May 1, 2018

Sea Otter Classic 2018 – Photo Gallery

The annual Sea Otter Classic is a four-day celebration of cycling. Held at the Laguna Seca Raceway in Monterey, California, the event draws enthusiasts and vendors from around the world and offers cyclist the opportunity to race across many […]
May 1, 2018

Belgian Waffle Ride – Oasis Aid Station Photo Gallery

The Oasis aid station is the last available rest stop for riders of the Belgian Waffle Ride (and the shorter option, the Wafer). Located 122 miles into the race and just before the daunting climb up Double Peak, […]
April 21, 2018

Rachelle Jorgensen Finds Huge Gains in the Triathlon

Rachelle Jorgensen was a stay-at-home mom in her late thirties when she decided to start training for triathlons in an effort to reduce stress in her life. Very quickly she found out both how competitive she was and […]
April 17, 2018

Grit on a Daily Basis

Give me an athlete with grit over one with talent. Why? Because I know first hand how far an athlete with grit is willing to go beyond the athlete who chooses to only go as far as their […]
April 16, 2018

The 2018 Sea Otter Classic

The Sea Otter Classic, recognized as the world’s premier cycling festival, grew out of the simple act of one bike shop owner encouraging his buddies to put on a mountain bike race. They agreed and set off rounding […]