Stories Archives • Page 3 of 3 • Red Truck


April 17, 2018

Grit on a Daily Basis

Give me an athlete with grit over one with talent. Why? Because I know first hand how far an athlete with grit is willing to go beyond the athlete who chooses to only go as far as their […]
April 16, 2018

The 2018 Sea Otter Classic

The Sea Otter Classic, recognized as the world’s premier cycling festival, grew out of the simple act of one bike shop owner encouraging his buddies to put on a mountain bike race. They agreed and set off rounding […]
April 10, 2018

Kathryn Bertine Continues her Drive for Equality with the Homestretch Foundation

“I would love for people to copy our initiative for equality” states Kathryn Bertine, as she fills me in on the Homestretch Foundation. So let’s dig in and examine what Bertine is doing with this organization and why […]
April 5, 2018

Lily Williams Finds Happiness on Two Wheels

The Hagens Berman Supermint Pro Cycling Team received over 100 applications for their 2018 Ambassador Program. The applicants included women from the ages of 12 to 99 and represented all levels of cycling talent. In January, the team […]
April 2, 2018

Michael Marckx and the Hell of the North County

Michael Marckx hails from a large Belgian family with fun stories about distance running and cycling. His aunt dated Steve Prefontaine for the last five years of his life, he debuted in road racing on the bike and […]
March 28, 2018

Chris DeMarchi Leads the Way

Professional cyclist, business owner, product developer, entrepreneur, and team founder. It is safe to say that Chris DeMarchi stays busy and has a large network of friends. A seven-time national champion, DeMarchi has traveled the world for professional […]
March 20, 2018

For Ernst Schilling, With Gratitude – Amber Pierce

I raced with the Austrian-registered UCI Team Vitalogic in 2016, a year that has ranked as a favorite of my career–not because of any personal accomplishments (it was not my best season), but because of the wonderful people […]
February 12, 2018

Red Truck Partnerships

Building Partnerships with Athletes, Causes and Brands-Relationships counts We are really lucky to have such great partners at Red Truck. Relationships are critical to building trust, connecting authentically and building a communication pipeline that serves the athlete, causes, […]
February 2, 2018

Some great thoughts from our Founder

“I have to admit that this is the hardest thing I have ever done”. Michael Bergmann However, I feel stronger than ever that Red Truck is providing a solution for athletes of all levels to connect with each other. The […]