On October 29, 2017, while out on his typical Sunday morning ride, Rob lost his life when he was struck by a car on the descent of South Mountain Park outside of Phoenix, Arizona. Despite this tragic event that ended a passionate life far too soon, Rob’s family and friends found comfort in the fact that he had lived his thirty-six years to the fullest. He maximized every day by doing what he loved and engaging with those who he cared for. Whether it was Australian Rules Football, motocross or, cycling, Rob never did anything halfway. It was either all out or not at all!
“Everyone is going through hard times in life and it’s always going to get easier. Just keep pushing through, keep grinding and stay positive. JUST DOMINATE!” – Rob Dollar
Rob often spoke about his dream of creating a foundation to increase bike safety, promote cycling awareness, and help cyclists who had been injured on the road. Following his untimely death, family and friends came together to create the Rob Dollar Foundation and fulfill his dream. Working in conjunction with other non-profit organizations, city officials and communities, the foundation strives to further advocacy, awareness, and safety for the cycling community.
The first annual Rob Dollar Ride is set to take place on Sunday, October 28 in the South Mountain Park area. This commemorative ride is open to all and will feature two main routes: one up to the Towers, which is a 14.8 miles round trip, and the other up to Dobbins Lookout, which is an 11.2 miles round trip. Riders are free to explore different routes or challenge themselves to repeat the routes as many times as they wish. Families of riders are encouraged to participate and the event will offer cycling safety classes, entertainment for kids, food trucks, music, and more.